Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Oversee product development or monitor trends that indicate the need for new products and services. Compile lists describing product or service offerings, Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers, Select products or accessories to be displayed at trade or special production shows, Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand, Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.