American Marketing Association

Information and Application

The American Marketing Association at the University of Kentucky is an organization that is committed to bringing together college students interested in the field of marketing. Our purpose is: a. To foster scientific study and research in the field of marketing; b. To develop sound thinking in marketing theory and more exact knowledge and definition of marketing principles; c. To improve the methods and techniques of marketing research; d. To develop better public understanding and appreciation of marketing problems; e. To improve marketing personnel; f. To encourage and uphold sound, honest practices, and to keep marketing operations on a high ethical plane; g. To promote friendly relations between students, faculty, and business people. f. To build a strong networking tool for marketing students.


Membership shall be open to students of any major who are interested in marketing and any other individuals who are approved by the board of directors. Any individual approved for membership must become a member of the American Marketing Association.